Client: Bangladesh Water Solution & Technology (BDWST)
Developed & Marketed By: The GrapTech
Industry: Water Purification & Clean Water Solutions
Platform: WordPress + WooCommerce
Live Site: https://bdwst.com
Services Provided:
✅ Custom WordPress eCommerce Development
✅ Search Engine Optimisation (SEO)
✅ Local SEO
✅ Facebook Marketing & Ads
✅ Ongoing Digital Marketing Support
🧠 Project Overview
BDWST is a growing brand in Bangladesh that provides advanced water purification products for residential and commercial use. Their goal was to digitise their product catalogue, enable online sales, and reach a broader audience across the country.
The GrapTech team delivered a complete solution, starting from a fully functional eCommerce website to running continuous marketing campaigns to drive traffic, leads, and conversions.
🌐 Website Development
We created a high-performance, scalable eCommerce platform using WordPress + WooCommerce. The site was optimised for usability, speed, and admin control.
🔧 Features:
- Custom design with Elementor page builder
- Mobile-first responsive layout
- Product categorisation (Purifiers, Filters, Accessories)
- Easy checkout with Cash on Delivery
- Live WhatsApp support integration
- Backend training for staff
- On-page SEO-optimised structure
🚀 Our Solution
We built a custom eCommerce website using WordPress and WooCommerce, integrated with essential marketing and communication tools to ensure both performance and scalability.
🔧 Key Features & Technologies
- ✅ Custom Homepage Design using Elementor with dynamic product sections
- ✅ Full WooCommerce integration for eCommerce functionality
- ✅ Category-wise product listing (e.g., Water Filters, RO Systems, Accessories)
- ✅ Cash on Delivery (COD) order system
- ✅ WhatsApp Chat Integration for direct support
- ✅ SEO-optimised URL structure, meta descriptions, and content
- ✅ Mobile-first responsive design with cross-browser compatibility
- ✅ Speed-optimised performance for low-bandwidth users
- ✅ Admin-friendly backend for product and order management
- ✅ Contact Form 7 integration for general inquiries
🎯 Results & Benefits
- Increased online orders through the website’s user-friendly product browsing and ordering experience
- Improved brand trust with a clean and professional digital presence
- Faster response time to customer inquiries via WhatsApp integration
- Greater search visibility thanks to proper on-page SEO
- Empowered the BDWST team to manage their own content and inventory without needing technical expertise
📈 Digital Marketing Strategy
After the website launch, our team focused on organic growth and paid advertising to increase visibility, leads, and conversions. We developed a multi-channel marketing plan:
🔍 SEO & Local SEO
We executed a complete on-page and local SEO strategy to rank BDWST on Google for relevant keywords.
🛠️ Key Activities:
- Keyword research for water purifier and filter-related searches
- Optimised title tags, meta descriptions, alt tags, and internal linking
- Created SEO-friendly URLs and schema markup
- Setup and optimisation of Google Business Profile
- Submitted the site to Google Search Console and Bing Webmaster
- Local citation building in BD business directories
- Google Maps optimisation for area-specific searches
✅ Results:
- Ranked on the first page of Google for key local terms like “water purifier in Dhaka”
- Increased organic traffic by +137% within 3 months
📣 Facebook Marketing
We planned and executed a Facebook Marketing campaign to boost product awareness and drive sales.
🎯 Activities:
- Facebook Page setup and optimization
- Designed professional banners, post templates, and ad creatives
- Targeted boosted posts and conversion ads
- Custom audience targeting (age, location, interest-based)
- Ran Messenger Ads for real-time queries
- Weekly engagement tracking and performance reports
📊 Results:
- Increased page likes and followers organically
- Direct orders via Facebook Messenger increased by 70%
- Facebook Ads generated qualified leads at a low cost per result
| Metric | Before Project | After 3 Months |
|---|---|---|
| Organic Traffic | Low | +137% |
| Facebook Engagement | Minimal | 5x Increase |
| Leads via Website | None | Steady Weekly Orders |
| Google Ranking | Not visible | Top 5 for multiple keywords |
🧩 Our Complete Role
- ✅ UI/UX Design & WordPress Development
- ✅ WooCommerce Setup
- ✅ SEO & Local SEO
- ✅ Facebook Marketing & Ad Management
- ✅ Content Writing (Product Descriptions, Meta Data)
- ✅ Monthly Reporting & Support
🗣️ Client Testimonial
“The GrapTech helped us go from having no digital presence to becoming a leading brand online. Their work on both the website and marketing made a big impact on our business. Orders are coming in from Facebook and Google, and we’re growing fast.”
— BDWST Team
🖥️ Visit the Project:
💡 Ready to grow your business online?
📞 Message us now or book your free 15-minute discovery call.
🌐 [hello@thegraptech.com Or LinkedIn]
